Artificial Intelligence (AI) is rapidly changing the face of the creative industries.
This image on the left of a fantasy potion bottle was created by
Simon Fenton, our Dean of Interactive and Real Time, using
Midjourney.
The brief was to create a potion bottle that had "an angelic and/or demonic feel to it".
The whole process, including multiple iterations of the potion bottle, took just a tiny fraction of the time that a traditional concept artist would take using digital tools - let alone old school pens and brushes.
AI is changing the face of the creative industries, but how should artists respond to the challenge?