Yibi Hu Explains The Art of The Pitch

Yibi Hu, founder of Future Power Station

At a recent industry event animator Yibi Hu, founder of the animation studio Future Power Station, explained the importance of crafting a great pitch. 

As Yibi Hu put it: "Pitch is a Bitch" - in essence a huge amount of unpaid work for a client who might - or might not - like your work. 

The conundrum is that you have to pitch to get the job, but all the work might be in vain. Pitching is free work, but you have to do it anyway.