BAA 2022 Ident Challenge

BAA - British Animation Awards

The BAA Awards are back in 2022, celebrating the best of British Animation. 

This year the BAAs have give our students a unique challenge - the chance to animate a "sting/ident" for the Awards Ceremony at the BFI on 10 March 2022.

Students should create a sting/ident animation 4-25 seconds long. The final deadline is Wednesday 9 February 2022 at midnight.

About the BAAs

BAA 2014 artwork by Katerina Athanasopoulou

The British Animation Awards (BAAs) is about promoting and championing UK animation in all its guises, culminating in an awards ceremony and a party in central London. 

BAA Awards 2022

The Awards will be held at the BFI on the South Bank on March 10th 2022.

BAAs 2022 Sting/Ident Brief

Our students are invited to create an animated "sting" (a short ident) to amuse and delight both online audiences and the industry leaders who attend the BAA event in March 2022. 

See below to see an example of a sting/ident for the BAA. 

Sting Ident by Carrot Animation

British Animation Awards Sting - 'Sheepnastics' by Karrot Animation from Karrot on Vimeo.

Sheep Rig for Maya Animators

BAA Sting/Ident Rules

1. Sheep - The BAA sting brief is to create something that contains one (or more) sheep with extra points for weaving in references to animation and or the UK. It doesn’t have to be the BAA sheep logo, it can be any sheep or lots of sheep, and you can do with them as you will, as long as you aim to entertain the BAA audience in a quirky, inventive way. No cliche's and nothing sweary or smutty.  Prize-winning artwork from past years can be seen here: https://www.britishanimationawards.com/galleries/prize-artwork/
2. Duration - The Sting Ident should be between 4 – 25 seconds in duration 
3. Technique - There are no constraints on technique, genre or style as long as it is animated. Just remember – originality is what the BAAs are after – look at the awards artworks for inspiration, but don’t copy them. Be clever and original. Be quirky and inventive. Be daring and dangerous. Just don’t be rude and crude. 

BAA Awards 2022

BAA Awards - BFI South Bank 10 March 2022

The Awards will be held at the BFI on the South Bank on March 10th 2022. Students who submit a successful ident that is used in the BAA Awards will be invited to the ceremony, with their names featured in the official brochure.

Sheep Rig for Maya
We have a 3D sheep rig for student use in Maya for anyone would like to tackle this exercise, customised by Michael Davies. Find it under Animals & Creatures in the UG Shares animation folder or email me at alex.williams1@pearson.com

Format - Deliverable

HD - 1920x1080

Deadlines

The deadline for pitches/presentation of ideas to BAA is 30 November 2021. 

The deadline for final delivery of the finished ident(s) is Wednesday 9 February 2022 at 11.59pm

The Escape Studios Animation Blog offers a personal view on the art of animation and visual effects. To find out more about our BA/MArt, now recruiting for September 2022, follow this link.   To apply, visit the official page here.