Saturday, 21 June 2025

Why Movie Posters Need Taglines

Short films need posters (also known as "One Sheets"), and posters need taglines. A great tagline encapsulates what the film is about, and makes the viewer want to see more.  

A great tag line (like the one for Ghostbusters on the left) is witty, short, and punchy, and makes the audience feel a sense of anticipation about the film.  

Stuck for a great tagline for your movie poster? Ask ChatGPT. Type in what your story is about, ask for ten taglines; then pick the one you like most. You don't need tell anyone you asked a bot (and I promise I won't tell either). 

Some Famous Movie Taglines:
Inside Out
"One man's struggle to take it easy" - Ferris Bueller's Day Off
"In Space, no-one can hear you scream" - Alien
"The Happiest Sound in All the World." - The Sound of Music
"Who you gonna call?" - Ghostbusters
"Protecting the Earth from the scum of the universe!" - Men in Black
"An Adventure 65 Million Years in the Making" - Jurassic Park
"Meet the Little Voices Inside Your Head" - Inside Out 

Don't Forget The Tagline
Your tagline doesn't have to be brilliant but it should capture what your story is about.  Make a list of taglines (they can be as bad as you like, just spit -em out anyway), and pick the one you like the best. 

Ask AI
If you get stuck, try asking ChatGPT for some suggestions. Then pick the one you like the most, or - better yet - improve it.  Think of your AI bot as a writing partner (free, sleepless & uncomplaining), who will keep throwing ideas your way until you find something you like. 

One Sheet Poster

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