Why Movie Posters Need Taglines

Short films need posters (also known as "One Sheets"), and posters need taglines. A great tagline encapsulates what the film is about, and makes the viewer want to see more.  

A great tag line (like the one for Ghostbusters on the left) is witty, short, and punchy, and makes the audience feel a sense of anticipation about the film.  

Stuck for a great tagline for your movie poster? Ask ChatGPT. Type in what your story is about, ask for ten taglines; then pick the one you like most. You don't need tell anyone you asked a bot (and I promise I won't tell either). 

Why Animators Need "One Sheet" Posters

Adam & Eve Mk II One Sheet

As our Second Year Student Animators put the finishing touches on their VFX projects, they are now putting together "One Sheets" to help promote their finished films.

A One Sheet is a movie poster, a single image - with a great tagline (don't forget the tagline) - that encapsulates what the film is all about and entices the audience to want to go and see the film

Think of the posters you see on the wall as you leave your movie theatre. You walk down a hallway, past a wall of posters, and you think: "that movie looks cool, I might just go and see that".

So what's in a One Sheet? And how do our students go about making one?