Escape Studios and The Art of The Ident

Ident created by Maria Robertson

At Escape Studios, students are encouraged to create idents—short animated sequences used for branding, such as the charming animation created by Maria Robertson on left. 

Many students have also created custom idents for their short film projects, and in 2022 our students created a series of custom idents for the British Animation Awards (BAAs).  Scroll down to see some of the best Escape Studios idents below. 

Escape Studios at the 2022 BAA Awards

BAA Awards 2022

Last night the UK animation industry celebrated the winners at the biennial British Animation (BAA) Awards at London's South Bank.

Escape Studios made a big contribution to the awards ceremony by animating a series of idents for the big night.  

In all our students animated around a dozen idents, which you can find here at our YouTube Channel.  

Escape Studios 2022 BAA Awards Idents

 

The biennial British Animation Awards ("The BAA's") are back on Thursday 10 March - celebrating the very best of British Animation.  The BAAs take place every two years at London's South Bank, and this year they offered our students a special challenge - to animate an Ident for the Awards Ceremony at the BFI on 10 March. To see what our students came up with, take a look at our Ident Playlist here. The ident above was directed by animation tutor Lee Caller, featuring animation by Escape Studios' MA students Margherita Sartor, Ines Portela, Thomas Donnelly and Pietro Mingione.