Escape Studios and The Art of The Ident

Ident created by Maria Robertson

At Escape Studios, students are encouraged to create idents—short animated sequences used for branding, such as the charming animation created by Maria Robertson on left. 

Many students have also created custom idents for their short film projects, and in 2022 our students created a series of custom idents for the British Animation Awards (BAAs).  Scroll down to see some of the best Escape Studios idents below. 

OPN Motion Design Festival

We're at the OPN Motion Design Festival this week, checking out the latest developments in Motion Design and Motion Graphics. 

Motion Graphics is a large and growing part of the animation industry, encompassing a range of skills including design, animation - and a constantly evolving tech landscape.

Free Motion Graphics Tutorial from Adam Bennett

Above is a new free tutorial in Motion Graphics from our Motion Graphics tutor Adam Bennett.  Adam's latest tutorial is titled "Paul Rand Advert Cel Animation | Process Breakdown". The video shows Adam's creative and technical approach to a client's design brief based on the art of legendary 20th century graphic designer Paul Rand, taking one of Rand's most famous images and bringing it to life through animation.   And don't forget Adam's large and growing playlist of free Motion Graphics tutorials, hosted at YouTube, to help students get started and to support their classroom learning.  Our new MA in Motion Graphics is now recruiting for September 2024.